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The many faces of “just”.

21 Mar

 

Most over-used word on cooking shows.

 

If you ever watch television cooking shows — or other instructional, demonstration shows — perhaps the most over-used word is "just".  But it can have so many meanings, even beyond the instructional stuff:

 

just…it's so simple

just…not very important

just…no big deal

just…only (small quantity)

just…recently (time)

just…nothing more

just…simple action (stirring)

just…merely

just…so easy, so quick

just…simply

just…don't care

just…go ahead and do

just…measurement of length

 

These bewildering differences can be found in all corners of our culture. The cooking people merely make them more noticeable — and annoying with their constant, glib repetition.

 

About Grammar Nazi

Marketing specialist focusing on concept development for new products and services. University degree in editorial journalism. Major corporate and brand experience with one of the world’s largest and best advertising agencies.

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Posted by on March 21, 2012 in Uncategorized

 

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