Tactics4Success: short version
Skills: you must be able to speak, write, walk, and sit…all with articulation and confidence, with style. The impressions you make are critical. Personal wardrobe is secondary.
Content: your ideas, the way you think, and what you think about things provide critical insight into your character and your abilities.
Personality: consider taking advantage of unique or edgy personal characteristics and interests that might be controversial. They attract attention and media exposure.
Publish: distribute your ideas…concepts, editorials, commentary…so they can be re-distributed and quoted. This provides further insight into your thinking and enthusiasm.