But only the real ones…the good ones!
My business friend sent me an email yesterday, conceding that I am correct about mission statements…the real ones, the good ones are worthwhile.
But, as he said, "Most of those available are just a bunch of rambling crap."
I agree…and that's what I said in my Wednesday post. So I still can't understand why the bad ones are so prevalent; the mission statement — how to write one — isn't rocket science. It's so simple; it just requires that you understand what your business does. Duh!