Plural vs. Singular

14 Oct


Russell Athletic Commercial


Russell Athletic is airing a TV commercial that declares "team is plural". That's a nice idea for inspiring teamwork, a good line for a commercial. But "team" is a singular noun; "team" is not plural.


Any team is made up of individuals, of course; but only when they come together as a cohesive unit do they constitute a true team. Hence, "team" is singular…with plural components.


Nice work, Russell…good idea for your self-promotion efforts. But you're grammatically wrong.


About Grammar Nazi

Marketing specialist focusing on concept development for new products and services. University degree in editorial journalism. Major corporate and brand experience with one of the world's largest and best advertising agencies.
1 Comment

Posted by on October 14, 2011 in Uncategorized


One Response to Plural vs. Singular

  1. Scott

    December 3, 2011 at 1:02 pm

    This drives me crazy when I hear it on television.  "plural" is a element of language.  It's not a concept or idea.


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