Atlanta Dream vs. Minnesota Lynx

12 Oct


Both teams smartly avoided the "s" curse.


The Atlanta Dream lost to the Minnesota Lynx in last week's WNBA Championship. But they have one thing in common…smart brand names for a sports team. Both of these teams have avoided the "s" curse…wherein reference (spoken and written) to individual players violates the team's brand name integrity. When that happens, members of a team called "Warriors" are always referred to as "a Warrior."


But the Atlanta Dream players can retain the integrity of their team's brand — and probably be called "Dreamers". No violation. And the Lynx players can't possibly be called "Lyn" or "Lynk" because the "x" in Lynx is not a stand-in for an "s"…lynx is a breed of wild cat.


In fact, most of the WNBA teams have avoided the "s" curse…exceptions being the L.A. Sparks, the Washington Mystics, and the San Antonio Silver Stars…curses!


About Grammar Nazi

Marketing specialist focusing on concept development for new products and services. University degree in editorial journalism. Major corporate and brand experience with one of the world's largest and best advertising agencies.
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Posted by on October 12, 2011 in Uncategorized


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