Both teams smartly avoided the "s" curse.
The Atlanta Dream lost to the Minnesota Lynx in last week's WNBA Championship. But they have one thing in common…smart brand names for a sports team. Both of these teams have avoided the "s" curse…wherein reference (spoken and written) to individual players violates the team's brand name integrity. When that happens, members of a team called "Warriors" are always referred to as "a Warrior."
But the Atlanta Dream players can retain the integrity of their team's brand — and probably be called "Dreamers". No violation. And the Lynx players can't possibly be called "Lyn" or "Lynk" because the "x" in Lynx is not a stand-in for an "s"…lynx is a breed of wild cat.
In fact, most of the WNBA teams have avoided the "s" curse…exceptions being the L.A. Sparks, the Washington Mystics, and the San Antonio Silver Stars…curses!