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“real ingredients”

24 Sep

 

What an absurd claim!

 

Have you seen the television commercials for supermarket food products that claim to be made with "real ingredients"? 

 

The absurdity…all ingredients are "real ingredients." Even the chemical stabilizers, thickeners, preservatives, and colors.  Any ingredient that hasn't lived or been grown on a farm is still real. Formulation of an ingredient in some laboratory doesn't make it UNreal. It is what it is. It's real SOMETHING.

 

 

About Grammar Nazi

Marketing specialist focusing on concept development for new products and services. University degree in editorial journalism. Major corporate and brand experience with one of the world's largest and best advertising agencies.
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Posted by on September 24, 2011 in Uncategorized

 

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