"Menard Days Sale"
I don't understand how this stupid — and apparently illegal — mis-use of the company brand name could happen. How did this get by the lawyers, much less the marketing director?! The "keeper of the brand" should be fired…he/she doesn't have a clue about the essence and value of the company name.
This brand name is not — and shouldn't be — a victim of what I call "The 's' Curse", because it doesn't refer to a multiple of stores or people. "Menards" is the brand name of a chain of stores; one of the stores is not a "Menard" — and one of its sales should not be called a "Menard SALE"; it's a "Menards Sale".
I have always disliked the company's advertising; but this latest promotion is stupid and dangerous from a brand perspective; and probably justifies my long-term disdain.