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Daily Archives: September 1, 2011

Menards Stupidity

 

"Menard Days Sale"

 

I don't understand how this stupid — and apparently illegal — mis-use of the company brand name could happen. How did this get by the lawyers, much less the marketing director?!  The "keeper of the brand" should be fired…he/she doesn't have a clue about the essence and value of the company name.

 

This brand name is not — and shouldn't be — a victim of what I call "The 's' Curse", because it doesn't refer to a multiple of stores or people. "Menards" is the brand name of a chain of stores; one of the stores is not a "Menard" — and one of its sales should not be called a "Menard SALE"; it's a "Menards Sale".

 

I have always disliked the company's advertising; but this latest promotion is stupid and dangerous from a brand perspective; and probably justifies my long-term disdain.

 
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Posted by on September 1, 2011 in Uncategorized

 

Cudos to Pam Shriver

 

Smart, Articulate, and Charismatic

 

Pam Shriver is distinguishing herself as a tennis commentator and interviewer. She was a top-level player several years ago, without ever gaining the notoriety of Billy Jean King, Chris Evert, Monica Seles, or Martina Navratilova.

 

But she is now at the top of her game, doing what others can only try to emulate. She's in a class by herself with, perhaps, only one other former player (Mary Carillo) for broadcasting excellence.

 

She knows and respects our English language.    

 
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Posted by on September 1, 2011 in Uncategorized

 

Note to Darren Cahill and fellow Aussies

 

To "r" or not to "r"

 

When you talk about the speed of a tennis ball in miles per hour (MPH), you always say "miles per oww."

 

But when you pronounce the name of your ESPN colleague Hannah Storm, you call her "Hanner."

 

Please help me…tell me how you guys decide to handle the "r" in your language. You still adhere to some version of English, don't you, as quirky as it might be?

 
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Posted by on September 1, 2011 in Uncategorized